Top Marketing Mistakes That Are Hurting Your Business
When running a business, it can become challenging to devote proper attention on all of the integral parts of your business, and unfortunately, marketing is usually the first to be put on the back burner. But don’t worry, it’s never too late to revamp your company’s marketing. The following are simple marketing mistakes that your company can fix immediately to get yourself back on the right track to your desired success.
When running and maintaining a business, it can become challenging to devote proper attention to all integral parts of your business, and unfortunately, marketing is usually the first to be put on the back burner. But don’t worry, it’s never too late to efficiently grow your company’s marketing process. Here are a few simple marketing mistakes that companies can start improving to get back on the right track to success and growth.
1. Not Posting Frequently
Whether it’s your business’s social media channels or your website, frequent posting is crucial to maintain an online presence and to be at the forefront of your customers’ minds.
Frequently posting on your business’s social media pages keeps potential customers up to date on the newest services you offer and helps build relationships with loyal and potential customers. By engaging with your target audience via social media, you also have the opportunity to track and gain insights on your target audience.
At minimum, your business should be posting to its social media channels three times a week. If this seems overwhelming, there are many tools you can utilize to make the process simpler. We suggest various platforms like Hoot Suite or Canva to efficiently schedule and draft your posts.
Although posting frequently on social media channels can be a huge asset to your business, it is as equally important to have updated and user-friendly content on your business’s website. To consistently update and maintain your website’s content, we suggest publishing blog posts that:
- Reflect your company culture
- Provide relevant informational tools & resources
- Showcase your work, products & client relationships
2. Your Website Isn’t ADA/Mobile Friendly
When your website isn’t ADA compliant or user-friendly, the chance of your business organically appearing on top search engines significantly decreases. Search engines like Google or Bing consistently crawl websites to ensure that visitors are provided with the most relevant, reliable, and easily accessible content.
By your website not being ADA compliant and mobile friendly, you’re missing out on a huge audience of potential customers. To test if your website is ADA complaint, go to this website: https://www.webaccessibility.com/
3. You’re Not Making Your Brand/Product Clear
In the acceleratingly competitive market we live in, it is crucial for businesses to make their brand clear and memorable to prospective customers. Here are ways to make your brand and product understood:
- Have a “voice” for your company that reflects your values
- Have a strong mission statement and or brand statement that is easily viewed on your website
- Be consistent
- Utilize an “About Us” page
4. You’re Not Building A Relationship With Your Customers and Clients
The most successful B2B and B2C companies always provide quality service, appreciation, and empathy. Having a relationship with your customers leads to successful projects and referrals.
At the end of the day, we’re all human beings and want to be recognized for the individuals we are, and that includes when we’re making purchases. When you build relationships with your customers, you create loyalty. A few ways you can build long-term relationships are:
- Always being willing to help and empathetic
- Write personalized thank you notes
- Have a loyalty program for returning customers
- Work your customer’s budget and goals
- Provide a space where clients are comfortable giving honest feedback
It’s important to build relationships with your customers, but it’s even more important to build a relationship with your community. When a business shows their care for people outside of their purchasing customers, it makes them stand out. Ways your business can build relationships with the community are the following:
- Volunteer as a company
- Fundraise for a local non-profit
- Sponsor a charitable event
- Join your local chamber of commerce
- Build partnerships with other local businesses
5. You’re Not Keeping Track Of Your Analytics
When you understand the analytics behind your website and social media, you can make improvements on your marketing tactics that lead to higher conversion. Tracking the analytics of your business will allow you to:
- Understand your target audience’s demographics
- Adjust pages that have a high bounce rate
- Strategically schedule your posts and promotions
- Track traffic trends on your website and social media channels
- Compare new business efforts with previous ones
Analytics can be overwhelming and confusing. This is why we add Google Analytics to every website we develop and provide Analytics Auditing services.